Before the print, there was the work.
Herb spent decades as a commercial artist, art director, and freelancer. The archive holds the wider world behind the watercolors.
Illustration with a job to do.
Herb's visual language was built in the practical demands of publishing and commercial work, where an image needed to be clear, memorable, and alive at a glance. That discipline is still visible in his watercolors.
Ceramo Studio Boston
Colortype Corp.
Nutmeg Papers
Desk Set Paramount Cards
Profile Magazine
Small Favors
Yankee
Calendar Keep-in-touch
Cape Shore
Learnin' Tree
Child World
Pen @ Inc
Rustcraft
Books, cards, calendars, and more
George's archive notes that Herb's work appeared on thousands of published greeting cards, calendars, and bookmarks, as well as books, advertisements, and other products. His children's-book work includes The Brat Cat and a collaboration on What Use is a Moose?.